The fashion houses have been traditionally situated since the 17th century in the quarter around the Rue du Faubourg Saint-Honoré:
No. 14: Dominique Sirop
No. 22: Lanvin.
No. 24: Hermès,
No. 59: Pierre Cardin.
Now the Avenue Montaigne is considered more important than rue du Faubourg Saint Honoré, stores specialising in high fashion, such as Louis Vuitton, Dior, Chanel, Céline, Christian Lacroix…
The Avenue des Champs-Elysées is one of the most famous streets in the world for shopping with popular brands (Adidas, Benetton, the Disney Store, Nike, Zara, H&M, Cartier, Gap, Lacoste, Sephora) as well as luxury brands (Louis Vuitton, Cartier, Hugo Boss, Lancel, Guerlain).